Google has opened applications for its latest Google for Startups Accelerator programme, inviting South African startups to apply for the three-month initiative aimed at high-potential, AI-driven ventures. Targeting startups from seed to Series A stage, the hybrid accelerator is designed to support startups using artificial intelligence (AI) to address critical local and regional challenges.
Key Benefits for Selected Startups
accepted into the programme will benefit from a robust programme support package, including access to Google’s AI tools such as Gemini, mentorship from experienced engineers and AI professionals, and strategic business support. Each selected startup will also receive R1 million in equity-free funding and gain exposure to Google’s global network.
"South African startups are tackling some of the world's most urgent challenges, and we're committed to supporting their long-term growth. Through the Google for Startups Accelerator programme, we aim to provide these companies with the resources they need to scale and make a greater global impact," said Folarin Aiyegbusi, Head of Startup Ecosystem, Africa at Google.
Eligibility Criteria for South African Startups
To qualify for the accelerator, applicants must meet the following criteria:
Be headquartered in South Africa
Be between Seed and Series A stage
Address a locally relevant problem with potential for scale across Africa and globally
Have a clearly defined target market
Must have a proven track record of traction and strong growth potential
At least one founder must be of South Africa descent
Founding team must exhibit relevant experience and strong team dynamics
Offer an AI-driven product or solution that is already in market
Be open to leveraging Google products and platforms
How to Apply for the Google for Startups Programme
Applications are open until 10 September 2025, interested startups canapply via Google’s accelerator portal. The programme officially begins on September 29, culminating in a graduation ceremony and demo day in December 2025.
Google’s Impact on Africa’s AI Startup Ecosystem
Launched in 2018, the Google for Startups Accelerator Africa programme has supported 106 startups across 17 African countries. Collectively, these startups have raised over $263 million in funding and created more than 2800 jobs.
The initiative is a key part of Google’s broader strategy to develop a sustainable and inclusive AI ecosystem in Africa. It aligns with the company’s commitment to supporting homegrown innovation that addresses uniquely African challenges while having global relevance.
"We believe that South African startups are uniquely positioned to develop AI solutions that address the country’s and even the world's most pressing challenges. This programme is designed to amplify those solutions, help them scale, and ensure they are built responsibly and inclusively," added Aiyegbusi.
To date, Google has provided over $5 million in equity-free funding and product credits to African startups through the programme. Past South African participants include notable ventures such as Brandbook, Envisionit Deep AI, Botlhale AI, Franc and Khula.
Alumni Success: Lessons from Botlhale AI
Thapelo Nthite, CEO and co-founder of Botlhale AI Solutions, a 2024 alumnus described the experience as transformative.
“The Google for Startups Accelerator Program was a masterclass in building a startup - both practically and strategically. The curriculum covered everything from product and sales, to legal, to how to integrate AI across various functions. But the real magic happened in the peer sessions, where founders shared war stories and real-life solutions. The support was tailored and impactful, and the Google team went above and beyond to meet us where we were on our journey.”
Google’s Long-Term Commitment to Innovation in Africa
Google’s latest accelerator cohort reinforces its ongoing investment in Africa’s tech landscape, particularly in the areas of AI and innovation. The company views South Africa as a strategic hub for technological development and is aiming to nurture startups that can scale responsibly while solving some of the continent’s toughest problems.
“The Google for Startup Accelerator program in South Africa further reinforces our commitment to providing African-led startups with the visibility, resources and expertise they need to compete and lead on the global stage,” says Google.
Startups interested in applying can find more information and submit their applications via the official Google for Startups Accelerator website before the 10 September deadline.
Lungile is the Digital Editor for Startup.Africa, with a knack for storytelling, technology and innovative ideas. Working with Startup.Africa, she takes simple ideas and turns them into amazing stories.
Lungile Msomi
Lungile Msomi
