The library

Fundraising Guides

How the money works: seed, Series A and B, valuation, convertible loans, SAFEs, cap tables, ESOPs, anti-dilution and exits, written for African founders.

Start here

Your first raise, step by step

Read these in order. Each one builds on the last.

  1. Start-up vs SME: Why Most African Founders Shouldn’t Seek Venture Capital7 min read
  2. Equity vs Debt Funding for Startups: SAFEs, Valuation & Dilution Explained5 min read
  3. Seed Funding for Startups: A Practical Guide for Startup Founders5 min read
  4. Startup Valuation Methods Every Founder Must Understand7 min read
  5. Convertible Loans for Startups: SA Guide to Early Funding4 min read
  6. Series A Funding Guide: How Startups Secure Venture Capital6 min read

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