Kenya Leads African Startup Funding in 2025 as Big Four Dominate
Kenya emerged as Africa’s most funded startup ecosystem in 2025, reinforcing its position at the centre of the continent’
Having a clearly defined revenue growth strategy is critical for any startup looking to raise capital or scale efficiently. Investors want to know how your business intends to make money, grow revenue over time and eventually reach profitability,
This guide provides startup founders with a practical framework to understand, select and optimise revenue models, align customer acquisition strategies and measure key financial metrics like the Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC) ratio.
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