Kenya Leads African Startup Funding in 2025 as Big Four Dominate
Kenya emerged as Africa’s most funded startup ecosystem in 2025, reinforcing its position at the centre of the continent’
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5 min read
Tech companies build innovative products, solutions and apps that bring convenience into our lives. When scaling and developing, new tech startups must pay keen attention to customer experience (CX).
In tech, CX consists of how customers feel about a company’s digital products, services, and interactions throughout their entire lifecycle - from initial awareness to post-purchase support. A robust CX strategy brings many benefits, not least of which is keeping customers coming back.
Today we are going to look at the importance of customer experience when it comes to startup success.
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