Kenya Leads African Startup Funding in 2025 as Big Four Dominate
Kenya emerged as Africa’s most funded startup ecosystem in 2025, reinforcing its position at the centre of the continent’
The early days of building a startup are full of energy, vision and much uncertainty. As a venture begins gaining traction and preparing to raise external capital, many founders understandably focus on product, market fit and investor interest, but overlook one of the most critical elements of the funding process: valuation.
Knowing how to accurately value your startup is essential to securing investment, particularly during early-stage fundraising. While some founders rely on comparisons with similar startups, seasoned investors rarely consider such approaches as sufficient or reliable.
In this guide, we dive deep into the most common startup valuation methods, offering practical insights that will help founders approach funding discussions with confidence and clarity.
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